December 10, 2012

Video: How To Dress Well - & It Was U

Submitted for the approval of the Midnight Society...
Urban Outfitters recently produced a killer video for How To Dress Well's "& It Was U". They interviewed HTDW's Tom Krell afterward to discuss the video, and I really got the feeling that the interviewer's linear thought process was, "We sell clothing, and his name references how to wear clothing properly. That's neat." Still, the final vision of Krell and director Luke Gilford rings louder than a more narrow concept possibly could. The spiritual elements of worship and the video's gold theme along with the song's gospel vibe lend to a sense of cleansing and healing, a quality that holds up in most of How To Dress Well's music, with a constant quest to better recover from struggle and pain through wholly understanding the nature of that struggle's effect on oneself. "& It Was U" comes from How To Dress Well's sophomore record, Total Loss, which is still available via Acéphale (North America) and Weird World (Worldwide).

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